Olga Hlukhovskaya, 1spin4win: “Organic growth alone is no longer enough”

Focus Gaming News spoke to Olga Hlukhovskaya, Business Development Director at 1spin4win, about the company’s milestones over the last five years, how its products have evolved, and its growth strategies in the online slot market.

Exclusive interview.- Five years after entering the highly competitive online igaming industry, 1spin4win has grown from a niche studio focused on classic fruit slots into a global supplier with more than 200 titles, 1,000 partnerships worldwide and a series of industry accolades recognising its rapid expansion. Behind that growth has been a strategy built on preserving the appeal of traditional slot gameplay while adapting to an increasingly crowded and fast-changing market.

In this exclusive interview with Focus Gaming News, Olga Hlukhovskaya, business development director at 1spin4win, reflects on the company’s evolution from its early days, the milestones that have shaped its first five years, and the industry’s transformation during that period. She also discusses the growing importance of aggregators, the challenges of standing out in an increasingly saturated market, the leadership principles that have guided her career, and why she believes combining data-driven decision-making with a personalised approach to partners will continue to drive 1spin4win’s next phase of growth.

Looking back, what was 1spin4win like in its early days?

1spin4win was founded in 2021 with a clear mission to bring the timeless appeal of traditional gambling into the digital space. This vision hasn’t changed, and found its place in our slogan: “No nonsense. Pure gambling.”

From day one, 1spin4win has specialised in classic online slots while constantly exploring new mechanics to see which mechanics players responded to best. In the early days, the portfolio consisted entirely of fruit games. Those first releases helped shape our signature style — minimalistic visuals, limited use of animation and sound effects, and well-balanced gameplay that offers frequent wins without extreme multipliers.

When I joined three years ago, 1spin4win was already beginning to move beyond pure fruit content and explore more themed slots. Today, our portfolio combines those timeless games with more narrative-driven adventures, while staying true to the principles that have defined 1spin4win from the start.

Among the areas that still needed strengthening was the business side. This includes building industry connections, strengthening partner relationships, and defining a clearer growth strategy across different regions. This is exactly what I have been in charge of ever since.

What have been some of the key milestones and defining moments for 1spin4win over the last five years?

One of the first major milestones came in 2023, when we released our 100th slot. That was an important moment for us in building a strong and diverse portfolio. Later that same year, 1spin4win also underwent a full rebrand, which helped redefine our identity as a game provider.

In 2024, we debuted with our own booth at SBC Summit Lisbon. For us, that exhibition became a real turning point in strengthening our industry presence. After that, we kept moving forward. In April 2025, we launched our first story-driven Japanese slot saga, a relatively rare format in the industry. It was a creative risk, but definitely the right one — the opening chapter later received Casino Title of the Year at the Affiliate Leaders Awards 2025.

Later in 2025, we reached 1,000 global partnerships, which was a strong sign of how far we had come in just five years. Then, in April 2026, we expanded our portfolio to 200 titles. What makes that especially important for us is that all 200 remain classic slots, which speaks volumes about our long-term commitment to traditional gaming experiences.

Recent numbers reflect the growth of both our 1spin4win product and our partnerships. Compared to H1 2025, we recorded a 47 per cent increase in GGR and a 46.66 per cent rise in bet count. These results show that 1spin4win continues to keep global audiences engaged through new mechanics, regular releases, and simple, easy-to-follow gameplay.

This momentum was also recognised by the wider industry. During iGB L!VE 2026, 1spin4win was named Slot Studio of the Year at the inaugural iGaming News Awards.

In your view, how has the industry evolved over that period?

Over that time, the industry has become much more crowded. There are many more providers on the market today, which makes it even more important to understand your niche and stand out through quality content.

At the same time, game visibility has become a much bigger challenge. Organic growth alone is no longer enough, so it is increasingly important to build long-term relationships with clients, maintain their loyalty, and work continuously to ensure your content gets the right attention and positioning.

Another major shift has been the growing role of aggregators. With the number of brands now active in the market, direct integrations have become far less realistic for both casinos and providers. This has made aggregator partnerships more important than ever.

We have also seen rapid development of the crypto segment, strong growth of sweepstakes casinos, and continued tightening of local regulations across markets.

What are some of the most important leadership lessons you have learnt along the way?

One of the main lessons for me is that a leader should not try to do everything alone. Their role is to see the bigger picture, set the right direction, and distribute tasks in a way that helps the team work at its best.

I also believe it is very important to understand each team member’s strengths and create space for them to shine. In many cases, the best result comes not from a single person’s vision, but from combining different perspectives, skills, and experiences around a single task.

What excites you most about 1spin4win’s next chapter? 

There is something very rewarding in seeing that the strategy we chose is already bringing strong results and still has a lot of room to grow. It gives me confidence that we are moving in the right direction. At the same time, it is motivating to know that there is still a lot ahead of us: new markets, new partnerships, and new ideas that we can continue turning into real results.

5 years. 5 principles.

Principle 1: Each client should be treated individually.

Principle 2: Measure and analyse everything you can

Principle 3: Data should guide decisions

Principle 4: Every problem has a solution

Principle 5: Recognise potential and help it grow