In a groundbreaking move, the NBA has announced a multi-year partnership with PrizePicks, an Atlanta-based daily fantasy sports (DFS) operator, designating the company as its official DFS partner. The deal, which includes a broad integration of NBA intellectual property into PrizePicks’ products, underscores the league’s ongoing engagement with the growing DFS and free-to-play sectors. Expanding the Fan Experience Through Strategic Partnership Under the terms of the agreement, PrizePicks will gain rights to use NBA branding, including league logos and team marks, […]
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